We develop digital avatars for
art, fashion and business.
The current trend of computer-generated garments showcases the emerging path of fashion designed especially for digital self-identities. Digital clothes designed for ‘virtual-egos’, to further allow shoppers engage on another level with their favourite brands, via virtual avatars influencers.
Avatars are designed to extend human capabilities in the first place it concerns the realization of their creative potentials. For the artist, avatar is a way to reach a completely new level of communication with the audience, as well as a unique tool of self-expression, giving a new dimension to the artist's utterance.
Now that, in virtual worlds, consumers are taking the initiative and adopting alter egos that are anything but under wraps, marketers can segment, reach, and influence them directly. Indeed, it’s important for companies to think about more than the potentially rich market of the virtual world and consider the potential customers and service personnel - the avatars.
With the help of game engines, it became possible to implement an interactive way of communicating with the audience. Now, the audience can walk along the catwalk in the clothes of their favorite brand.
Today, technologies are catalyzing different areas of production. For example, the creation of clothing is moving to the digital space, which means that we are waiting for new experiments and solutions.
Digital avatars are a new and innovative marketing tool.
It's a new socio-cultural phenomenon, in which there are
many areas of application of the avatars with a minimum
of resources spending.
DIGITAL AVATARS LAB
DA CODEX A Manifesto designed to define the essence of digital avatars.
Avatar Codex. P.1
Avatars are designed to fulfill the potential of a person, group of people, or an entire community, brand or nation. The main function of the avatar is to carry out those plans and tastes that for some reason a person or brand are not able to carry out being who they really are.
Avatar is a controlled ego brought out, a new and progressive way of self-expression and manifestation.
If an avatar doesn't expand a person's or brand's capabilities,
it's just a 3D model.
Avatar Codex. P.2
The avatar has the right to have his own cultural code and to be a socially active unit, to participate in the social and cultural life of the society.
To do this, the avatar must be endowed with their own abilities and talents that he can implement. The avatar has the right to have his own projects and creativity. It can have his own chronicle of progress.
Without social activity, without interaction with the real world and society, this is just a fictional image on the pages of the Internet.
Avatar Codex. P.3
Features and Differences
The avatar is endowed with external and functional features to define the boundaries of human nature. Avatar features are designed to Express its mission and function.
Without external or functional features and differences, it is just a digital copy of a person.